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Michael

New Audi Q5



http://www.autocar.co.uk/car-news...ebook.com&utm_campaign=buffer

I don't know how Audi manage to come up with such novelty and innovative design so often.
Blarno

I saw an SQ5 the other day with its boot open. Viewed from the side, the rear end looked like a PT Cruiser. Which is never good.
Grampa

Audi must be such a stifling place to work as a car designer...

"We want something really radical for the next decade"

"How about we keep the same car and add a chrome ring round the grille?"

"Yes, that'll do - now get back to redesigning the wiper switch"
PG

I still don't like the new chromed grille, but the Q5 remains the best looking of the Q Audis.  

But they know their market and it'll sell really well.
the other ct

Blarno wrote:
I saw an SQ5 the other day with its boot open. Viewed from the side, the rear end looked like a PT Cruiser. Which is never good.


I was surprised that the SQ5 is properly quick. For the price I just assumed it was a badge special with big wheel to shift a few more to yummy mummies.
Martin

It looks tidy enough, but so does the current Q5 and I really don't like the grille at all.
Frank Bullitt

The lack of vision shown by Audi is borderline offensive - that this includes the grim grill from the Q7 is even more offensive.

It'll sell in bucketloads but that does look shit.
Twelfth Monkey

Fourteen feet of slightly elevated car.

The current TT is the only high point in the present Audi range.  The R8 and A5, previous highlights, are both steps back.  Clearly there's nothing in the water at Audi design HQ.
Tim

That boringly predictable but about 50 times better looking than the Mk2 Q7
Dr. Hfuhruhurr

It's not ugly or offensive, but it lacks even the tiniest particle of desirability. The idea that this would compete with the F-Pace is laughable.

And Walter da Silva must be banging his head against the wall after they turned his sublime styling line on the original A5 into something overdone and vulgar.
Roadsterstu

PG wrote:
I still don't like the new chromed grille, but the Q5 remains the best looking of the Q Audis.  

But they know their market and it'll sell really well.


Their market being the "I must have an Audi like all my neighbours" types?
JohnC

Dr. Hfuhruhurr wrote:

And Walter da Silva must be banging his head against the wall after they turned his sublime styling line on the original A5 into something overdone and vulgar.


The subtle flared rear quarter on the Q5 was a masterstroke of design. It was only when you looked at it from different angles that you realised what it was that made it look so right.
gonnabuildabuggy

Martin wrote:
It looks tidy enough, but so does the current Q5 and I really don't like the grille at all.


This is what I don't get with Audi and BMW styling nowadays.

I thought one idea of launching a new model is to make it look different so people want the new model and the old ones automatically look old.

For Audi you might was well buy any A4/A6 from about 2004 onwards as they all look very similar.

I like the Q5 but can't see the point of the new one over the old one style wise.
Martin

The interior looks to be a big step forward.
Chris M Wanted a V-10

Martin wrote:
The interior looks to be a big step forward.

From what ???
Martin

From the current Q5....
Roadsterstu

gonnabuildabuggy wrote:
Martin wrote:
It looks tidy enough, but so does the current Q5 and I really don't like the grille at all.


This is what I don't get with Audi and BMW styling nowadays.

I thought one idea of launching a new model is to make it look different so people want the new model and the old ones automatically look old.

For Audi you might was well buy any A4/A6 from about 2004 onwards as they all look very similar.

I like the Q5 but can't see the point of the new one over the old one style wise.


Seeing as bloody everybody has to have an Audi (and I won't rule one out totally, myself!) then clearly something is working.
Boxer6

One of the guys in my flying club has just taken delivery of a new Q5. Apparently, Glasgow Audi phoned him and basically said they were "way behind the numbers for the quarter", the stock list was "awash" with Q5's and did he want a new one? Same T's & C's as his current (now previous) car, same monthly payments AND balloon.

So he said yes; "Why not?" Seemingly, though, for all they were "awash" with Q5's they didn't have one in the same spec as his old one - so he now has a brand-new Q5 with heated seats (?) uprated stereo and a load of other stuff he reckons he'll probably never use, all because (allegedly) Glasgow Audi needed the sale.

All right for some!
BeN

That sounds like a damn good deal...
Bob Sacamano

gonnabuildabuggy wrote:
Martin wrote:
It looks tidy enough, but so does the current Q5 and I really don't like the grille at all.


This is what I don't get with Audi and BMW styling nowadays.

I thought one idea of launching a new model is to make it look different so people want the new model and the old ones automatically look old.

For Audi you might was well buy any A4/A6 from about 2004 onwards as they all look very similar.

I like the Q5 but can't see the point of the new one over the old one style wise.


Not with the "premium" marques. Design evolution protects the residuals of the old cars and in turn gives high predicted residuals for the new cars, leading to attractive lease and PCP deals which drive sales.

And repeat.
PhilD

Bob Sacamano wrote:
gonnabuildabuggy wrote:
Martin wrote:
It looks tidy enough, but so does the current Q5 and I really don't like the grille at all.


This is what I don't get with Audi and BMW styling nowadays.

I thought one idea of launching a new model is to make it look different so people want the new model and the old ones automatically look old.

For Audi you might was well buy any A4/A6 from about 2004 onwards as they all look very similar.

I like the Q5 but can't see the point of the new one over the old one style wise.


Not with the "premium" marques. Design evolution protects the residuals of the old cars and in turn gives high predicted residuals for the new cars, leading to attractive lease and PCP deals which drive sales.

And repeat.


So the job of the designer is to make sure the guys down the golf club or the other mums at the gym know you have the latest model but not so different that everyone else sees anything other than a posh new Audi, whether they are looking at the new one or the previous generation (or two).

It's a harder job than we give credit for!

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