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Big Blue

BMW M4 question

I saw an M4 this morning and couldn't help but wonder why they chose to renumber this particular model. Say M3 to a car fan and they see Jonny Cecotto E30s, be-spoilered E36s and that epic E46 six cylinder engine. The E92 M3 is a car I desire, as I have made known, but now the equivalent coupe small exec that's had the M treatment is named after a road to Swindon. The four door keeps the right name but (all respect to Dan) has too many doors.

So my question: is calling the BMW M4 the biggest naming folly BMW marketing has made to date?
Martin

I can't say whether it's epic or not as I haven't driven one, but I don't care about the name so have voted that way.
Nice Guy Eddie

I guess the bigger question has to be why 4 series. You couldn't have the coupe and saloon as an M3. In fact all BMW's model badging has gone squiffy
Tim

The mags made a huge fuss of it at release time but I don't really see the issue to car enthusiasts.

And for the rest of the population it doesn't matter either since M badges are splattered around so commonly now.
Michael

The badging policy is a bit of a mess seemingly there to allow them to build two versions of the 3 series hatchback. The M4 doesn't do it for me like the e92 did.
Frank Bullitt

The M-badge has long been dragged into an unpleasant place, I was reminded of this yesterday when j was overtaken by an X5 M50d (I think that was the smattering of badges) - frankly alongside that bag of warm sick, whether the 2 door saloon is called an M3 or M4 is the least of BMW's concerns.
Twelfth Monkey

They've done it because Audi's A4 coupe is called an A5.

I doubt that the naming matters in other countries, but to me it's as though the delicacy that defined early M-cars has been replaced with charisma-free brute force.  They are for the thick of neck - which is exactly who I see behind the wheel.
Roadsterstu

I've totally lost track of it all.
PhilD

Roadsterstu wrote:
I've totally lost track of it all.


Really? It's easy, odd numbers for 4 door saloons and wagons, even for 3 door coupes. Unless it's a 4 door coupe. Or a small MPV. Or a SUV.

Yeah. You're right, I've no idea!
Nice Guy Eddie

Yes the 2 series does make a mockery out of it all.
Martin

It kind of makes sense until you get to the 2 series, then it all goes wrong.  

I don't know why it matters though, who buys a car based on the name or model number?
simonp

As who cares wasn't an option I went with the top one. As for it being named after a road to Swindon; the original is named after a road to Southampton, so which is preferable? It's a tight one if you ask me!
Bob Sacamano

M4 = M3 +extra £££s , so it makes some sense I suppose.
Martin

The M4 is only £450 more than an M3 and you can get a bigger discount, so the coupe is cheaper.
Big Blue

Martin wrote:


I don't know why it matters though, who buys a car based on the name or model number?


Countless 911 drivers for a start. That's the point I was trying to make. The numbers "911" have a cache when put together like that. "M3" was the same. It was a model with some history; some perceived image and the leader of its pack. M4 has to start again and as the M4 as configured doesn't fit any racing category (as the M3 E30 did) it's a pretty shitty starting point.
Martin

So countless 911 owners wouldn't have bought their car if it was called something else?  Makes no sense to me.
Big Blue

I think there would be a riot if they started putting other numbers on them and yes, people would not buy a car with "974" badges on it, even if it looked exactly like a 911.
BeN

I couldn't care less. I agree with 12th about the cars too. Not a fan.

I like the M2 though but that seems to be the exception to the current norm now.
PG

Martin wrote:
So countless 911 owners wouldn't have bought their car if it was called something else? †Makes no sense to me.


To stop using a name that has huge cachet in the market is to throw all that history away. If people say they drive a 911, a huge amount of people (not just petrol heads) will know what they mean. The Porsche name isn't required. That cachet is priceless.
Chris M Wanted a V-10

M4 - a motorway with associations to Slough, Reading, Cardiff, Bridgend.

'nuff said
PhilD

PG wrote:
If people say they drive a 911, a huge amount of people (not just petrol heads) will know what they mean. The Porsche name isn't required. That cachet is priceless.


Surprised they haven't established a sub brand, for example;

911 Forall (Cayenne)
911 Forim (Carrera)
911 Forerr (Boxster)
Racing Teatray

Not sure I care. They are all motorways after all.

At least it isn't called the "Adam" or "Bentgaya" or somesuch similar silliness...
Stuntman

I suspect that the people who buy M BMWs aren't too bothered by the change of designation.  Indeed there are probably some who quite like the oneupmanship that M4 suggests over M3.

But I agree, to Joe Public it probably requires explanation, and that would make the owner sound a little tedious.

But it's not as much of a change as Porsche have just done with naming the Boxster and Cayman '718'...
Frank Bullitt

PhilD wrote:
PG wrote:
If people say they drive a 911, a huge amount of people (not just petrol heads) will know what they mean. The Porsche name isn't required. That cachet is priceless.


Surprised they haven't established a sub brand, for example;

911 Forall (Cayenne)
911 Forim (Carrera)
911 Forerr (Boxster)

911 Forskin (Panamera)

The 911 is probably very wildly understood as a lexicon of the ass-engined Porsche - the M3 simply doesn't have that cachet beyond geeks and wankers.
Big Blue

Ok. I'm owning up as a wanker. No way am I admitting to being a geek.
Frank Bullitt

I don't believe you are a wanker for a minute...
Big Blue

Damn! Uncovered as a geek.
Dr. Hfuhruhurr

Firmly in the "don't care" camp - I saw a dark blue Competition Pack coupe today - it looked stunning
Grampa

Martin wrote:
I can't say whether it's epic or not as I haven't driven one, but I don't care about the name so have voted that way.


Snap.  Not sure why I'd worry if no one even knew what I was talking about when I mentioned it.
Tim

Stuntman wrote:

But it's not as much of a change as Porsche have just done with naming the Boxster and Cayman '718'...


I was reading the latest CAR mag yesterday and, surprisingly   , it had some Porsches in it.
Anyway there's an implication in the article that the 718 bit of the name is meant to hark back to some 60s racer.
As a car enthusiast that's a new one on me, never heard of a Porsche 718 before.
It makes me wonder what will be given the subtitle 917?
Big Blue

It wasn't exactly a dominant racer but pretty enough:

https://en.m.wikipedia.org/wiki/Porsche_718
Tim

That's pretty tenuous though, if it was any other manufacturer than Porsche the press would be taking the piss about trying to link the Boxster to something so obscure.
PhilD

Tim wrote:
That's pretty tenuous though, if it was any other manufacturer than Porsche the press would be taking the piss about trying to link the Boxster to something so obscure.


Any less obscure Porsche flat-four engined two seaters you can think of then?
Frank Bullitt

Indeed, I wouldn't call it that tenuous!
Tim

Sure it's tenuous (maybe desperate would be a better word?).

Like I said as a car enthusiast, one who reads about old stuff too, it meant nothing to me.
Can you imagine being told that your shiny new Boxster's 718 nomenclature was a reference to an obscure (is that an even better choice of word?) late '50s sports racer and thinking it even remotely relevant?

Or being in the pub and telling your mate's you had a Boxster 718 and them saying "so you've got a Boxster then" ?

The 718 badge is just a waste of chrome coated plastic.
Frank Bullitt

Just like the 911 badge when it preceded 'Carrera'?
PhilD

Doesn't the pub bore say "I've got a 991" ?
Frank Bullitt

...before declaring they never liked the 996 but the 993 they owned was lovely and, of course, the passion started with that fateful trip in a 964 back in the 80's
Boxer6

Frank Bullitt wrote:
...before declaring they never liked the 996 but the 993 they owned was lovely and, of course, the passion started with that fateful trip in a 964 back in the 80's


BeN

I much prefer names to be honest. You could come up with something that fits and weave a story around it (think Viper or Diablo).
Tim

I think it's just a modern fad for excessively long names together with a confusing desire to link things to the past (Porsche hardly need to do that though surely).

I remember commenting on it when Lamborghini produced the Murcielago (?) LP650-4 (or something) as if there was a range of them rather than just one model.
Frank Bullitt

BeN wrote:
I much prefer names to be honest. You could come up with something that fits and weave a story around it (think Viper or Diablo).


Bongo Friendee?

Cedric?
Racing Teatray

Leopard J Ferie!
Big Blue

Caprice Classic
PhilD

Tim wrote:


I remember commenting on it when Lamborghini produced the Murcielago (?) LP650-4 (or something) as if there was a range of them rather than just one model.


LP=Engine orientation 650=Horsepower. The LP650-3 was much better though IMHO.
Tim

PhilD wrote:
Tim wrote:


I remember commenting on it when Lamborghini produced the Murcielago (?) LP650-4 (or something) as if there was a range of them rather than just one model.


LP=Engine orientation 650=Horsepower. The LP650-3 was much better though IMHO.


I know why they did it but it's hardly as if there was a whole model range from L to GLS or Ghia!
PhilD

Tim wrote:
PhilD wrote:
Tim wrote:


I remember commenting on it when Lamborghini produced the Murcielago (?) LP650-4 (or something) as if there was a range of them rather than just one model.


LP=Engine orientation 650=Horsepower. The LP650-3 was much better though IMHO.


I know why they did it but it's hardly as if there was a whole model range from L to GLS or Ghia!


Agree the LP is a tad superfluous but as the first one was just Murcielago then the 650 was needed to show it had more power. The 4 I guess is for 4 wheel drive?

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