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JohnC

Badge Engineering

Is the new Fiat Tipo just a Peugeot 308 with a different grill and badge?
When I saw a Tipo advert recently, the shape from the side just looked so 308.

Given Michael's thread on Name this Car and the 124, is Fiat just becoming a rebadge manufacturer?
Nice Guy Eddie

Thank god for the Fiat 500 or what the hell would fiat have in its locker. Having not seen the Tipo in the flesh but on screen only I'll reserve my scathing report for later but really, if you want bland you buy Korean, why would anyone bother with a Tipo.

Worse for Fiat are the rebadged Dodges and Chyslers with Lancia badges on. I can't seem to work out why everyone sees Machionne as a genius when a lot of the Fiat line up is a bit of a joke and less said about Alfa the better.
Bob Sacamano

Re: Badge Engineering

JohnC wrote:
Is the new Fiat Tipo just a Peugeot 308 with a different grill and badge?
When I saw a Tipo advert recently, the shape from the side just looked so 308.

Given Michael's thread on Name this Car and the 124, is Fiat just becoming a rebadge manufacturer?

It could well be. Then again the 308 looks like a badge engineered Golf.
Humphrey The Pug

I've seen a few billboards for the Tipo, I didn't even know it existed, Fiat hardly seem to be shouting about it.
Big Blue

In Europe the Tipo is available as a three box car as well as a hatch. It looks about as exciting as the test card on a black and white TV.
Frank Bullitt

No, it's not a badge-engineered 308.

I think it will struggle as it has been marketed in Europe as a no-nonsense 2-box hatch but in the UK the list prices raise an eyebrow.

Essentially Fiat seem to be developing two ranges - anything 500 attached which is interesting (I didn't say always good) and missionary-position mogadon-on-wheels.
Tim

I didn't know it existed until I saw an ad on TV last week.

As for badge engineering its a good point and covered briefly in Gavin Green's column in the latest CAR.
However he missed out the leaders of that method of car production - VW Group!
Bob Sacamano

I would have thought that your local FIAT dealer would ensure that price was not a barrier to ownership. But you're right that these 308/Tipo vehicles are mogodon on wheels.
Grampa

You still can't beat the Austin/Morris/Wolsey/Riley/MG/Vanden Plas 1100/1300 for getting the most mileage out of badge engineering!

I saw a Riley 1300 for sale on eBay the other day and it was strangely appealing.
Big Blue

I think the Farina saloons (Oxford, Cambridge, Wolseley, MG, Fiat, Peugeot, plus others I've forgotten) set the rail pretty high.
Grampa

Big Blue wrote:
I think the Farina saloons (Oxford, Cambridge, Wolseley, MG, Fiat, Peugeot, plus others I've forgotten) set the rail pretty high.


Only ever driven the Morris Oxford which was not a nice experience - I'd rather the 1100/1300.  I know the Fiat and Peugeot looked similar but surely not the same car underneath?
Big Blue

I'm assuming those Farina cars all had well-aged running gear underneath from whichever manufacturer had purchased the tooling for the unitary bodies. As a way to quickly ramp up car production in a period when the car market was exploding this was a pretty good ploy.

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