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Giant

Audi A4 Hatchback

The Audi A4 Hatchback has been revealed, I refuse to bow to the marketing bollocks and call it it's official name! Lots of images here... http://www.autocar.co.uk/News/NewsGallery.aspx?AR=241545&EL=-1


Matt

That looks bloody lovely from that angle.
Twelfth Monkey

Prefer to the saloon.
Parm

Doesn't look half bad in that pic. Will there be an RS version in this shape?
Gurney

Looks bigger, must be the pic.

Like though.
him

Parm wrote:
Doesn't look half bad in that pic. Will there be an RS version in this shape?

The RS4 HotSport?  
Dr. Hfuhruhurr



Bob Sacamano

Dare I say a touch of the Lexus GS in profile.....

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simonp

Like. Can't afford.

Maybe in 5 years?
DetmoldDick

The red car looks tosh. Prefer the Lexus looks wise.
Mark

Jaguar XF from the A pillar back. Much less desirable, though.

Looks like it has far more in common with the A5 than the A4?
Parm

Looks even better in that first red pic. I too saw the Lexus GS resemblance. Copy cats...
simonp

Autocar's "gallery" is rubbish, isn't it? The pics are so small they're not worth looking at. There are bigger versions on a competitor's website.

http://www.carmagazine.co.uk/News...k-2009-the-first-official-photos/
him

simonp wrote:
Autocar's "gallery" is rubbish, isn't it? The pics are so small they're not worth looking at. There are bigger versions on a competitor's website.

It is the same with the Videos, they are such a low resolution compared with drivers-republic for example...
Dr. Hfuhruhurr

Bob Sacramento wrote:
Dare I say a touch of the Lexus GS in profile.

Except Audi would never copy BMW's Hoffmeister Knick so blatantly.
DarthBalls

Dr. Hfuhruhurr wrote:
Bob Sacramento wrote:
Dare I say a touch of the Lexus GS in profile.

Except Audi would never copy BMW's Hoffmeister Knick so blatantly.


Er - except for the new A4 hatchback it seems.

I don't like any variant of the new A4 or A5, especially the drooping tail.
gonnabuildabuggy

Nice enough but bland.

Why buy one over an Insignia? (RS excepted)
Blarno

Dr. Hfuhruhurr wrote:
Bob Sacramento wrote:
Dare I say a touch of the Lexus GS in profile.

Except Audi would never copy BMW's Hoffmeister Knick so blatantly.


Do BMW actually 'own' that idea? I mean, it's just a shape, how do you copyright that?
PG

To bastardise another comment I read -

"So this is the hatchback version for people that want a 5 door version of the 2 door coupe version of the 4 door A4, but don't want the 5 door Avant. Anyone else confused yet?"

I prefer the looks of the Rover SD1, but sadly they don't make them any more.  
Alf McQueef

Very nice - perfect layout for me - I don't need the full height of an estate but do need a hatch to lob bikes in. Handy...
Dr. Hfuhruhurr

Blarno wrote:
Dr. Hfuhruhurr wrote:
Bob Sacramento wrote:
Dare I say a touch of the Lexus GS in profile.

Except Audi would never copy BMW's Hoffmeister Knick so blatantly.

Do BMW actually 'own' that idea? I mean, it's just a shape, how do you copyright that?

No you can't copyright it - as well as Lexus, Nissan have also copied it. But I couldn't imagine Audi using something so strongly associated with one of their German rivals.
Blarno

*runs off to design a car exclusively from Hoffmeister kinks.
gonnabuildabuggy

ALF wrote:
Very nice - perfect layout for me - I don't need the full height of an estate but do need a hatch to lob bikes in. Handy...


Like an ST220 Hatch?  

Having run a Mondeo hatch I concur that they usually have enough boot space for most hauling duties.

I just wander if they are surrendering their premiumness somehow?
simonp

Lots of cars have that window shape these days e.g. the current 5 door Astra.
Frank Bullitt

Like the look of that.
Martin

Some more pictures of the A5 Sportback.  I quite like it, more practicality without having to get an estate.  Interesting.....









Martin

The S-Line looks even nicer.



Stuntman

I prefer that to the coupe and the saloon.  Nice.
Boxer6

Mark wrote:
............... Looks like it has far more in common with the A5 than the A4?


Spookily, that's exactly what I thought.

It is very bland IMHO, and far too similar to the A5 and some others to really stand out.

Not keen.
gonnabuildabuggy

I'm lost - what's the difference between A4 and A5 hatchbacks?

PS - Love the idea of it being a "sportback", how many more Maxis would they have sold had they called them that?
Frank Bullitt

gonnabuildabuggy wrote:
I'm lost - what's the difference between A4 and A5 hatchbacks?


It's all the same car - an A5.  I think a few people are chain-pulling.
Dr. Hfuhruhurr

I'm glad they've kept that nice wheelarch accent from the A5, but I have to say that apart from things like the TT and R8, Audi are just cranking the same car out in different sizes. They need to introduce some clearer differentiation between models. And bring back the A2.
Tim

Dr. Hfuhruhurr wrote:
I'm glad they've kept that nice wheelarch accent from the A5, but I have to say that apart from things like the TT and R8, Audi are just cranking the same car out in different sizes. They need to introduce some clearer differentiation between models.


+1.

It looks quite nice - especially on the 22" wheels in the pictures (no doubt a 5k option) - but when one comes up behind me I won't know what it is until I've let it past.


Actually that gives me an idea.
Since most Audis usually appear behind you pretty quickly and proceed to sit right up your chuff they should apply model badges to the base of the windscreen (the cars are usually too close to see the bonnet) in the same way they do to the bootlid.

I'm just away to email Audi's marketing dept with my fantastic idea
Apex clipper

Looks crap.It's a mish mash of just about everything else in the upper price bracket....

There's overtones of Merc and BMW...I'd look closer but it's lost that thing that makes Audi different from the other two..

...I'm sure there's a porker line somewhere in there if I cared too look.
Humphrey The Pug

Not too sure on that, it does look better than the saloon but is it another derivitave too far, Audi customers and staff will start to get confused about exactly what car they want and will it steal sales from itself?

Is it an A4 hatch or an A5 5 door?

Also a family hatch with only two rear seatbelts!!
Twelfth Monkey




Getting their mileage out of RS4 wheels, aren't they?
Giant

Humphrey The Pug wrote:
Not too sure on that, it does look better than the saloon but is it another derivitave too far, Audi customers and staff will start to get confused about exactly what car they want and will it steal sales from itself?

Is it an A4 hatch or an A5 5 door?

Also a family hatch with only two rear seatbelts!!


I seem to have caused confusion with the name in my OP. Officially it is the A5 Sportback, which to my mind is marketing bollo for what could and should be just called A4 Hatchback. But then they couldn't charge an exorbitant premium for it could they?......  
Dr. Hfuhruhurr

Re: Audi A4 Hatchback

Giant wrote:
I refuse to bow to the marketing bollocks and call it it's official name!

I think you were perfectly clear here ...
Matt

It has got pillarless doors and that is rather cool - I love mine, just not when my mate slams them and I worry the glass will shatter!
Tim

Humphrey The Pug wrote:
Not too sure on that, it does look better than the saloon but is it another derivitave too far, Audi customers and staff will start to get confused about exactly what car they want and will it steal sales from itself?


Isn't this just a proper return to the old days when there were saloon, hatch and estate versions of every repmobile?

Now that Fords and Vauxhalls are no longer the default choice Audi have stepped up to the plate and BMW will be sure to follow with the next 3 since they've already done it with the 5 series and they're clearly on a niche filling mission.
gonnabuildabuggy

TimR wrote:
Humphrey The Pug wrote:
Not too sure on that, it does look better than the saloon but is it another derivitave too far, Audi customers and staff will start to get confused about exactly what car they want and will it steal sales from itself?


Isn't this just a proper return to the old days when there were saloon, hatch and estate versions of every repmobile?

Now that Fords and Vauxhalls are no longer the default choice Audi have stepped up to the plate and BMW will be sure to follow with the next 3 since they've already done it with the 5 series and they're clearly on a niche filling mission.


Yep, to me this is the admittance that they are now the default repmobile.

I like the later pics, and the pillarless is need. BUT how many family cars will you sell with only 4 seatbelts? I suspect that feature might be dropped before production.
Tim

The problem with pillarless windows is that at some point they will stop working properly, if they're the ones that automatically drop.

My Alfa GT was afflicted with a problem there from day 1 and a recent buyers guide for the current M6 highlighted this as a problem on them too.

It's ok if the car is in warranty but a proper fix will involve a new motor and labour time and easily be a few hundred quid.
Blarno

What is the point of this car? Is it a hatch or a saloon? If it's a saloon, I can't see it offering anything over the A4. Why not just make this the A4?


Same goes for the Passat CC. Pointless.
BeN

The problem I see now is that while they are trying to fill every niche possible, they all look the same. Like the same car in different lengths and number of doors.

Same thing with Aston Martin.
Giant

BeN wrote:
The problem I see now is that while they are trying to fill every niche possible, they all look the same. Like the same car in different lengths and number of doors.

Same thing with Aston Martin.


Alot of manufacturers are guilty of this, like the Polo looking incredibly similar to the Golf, just scaled by 0.85. They seem to think if they don't make all their models look the same people won't be able to determine which marque they are.
JohnC

Blarno wrote:
What is the point of this car? Is it a hatch or a saloon? If it's a saloon, I can't see it offering anything over the A4. Why not just make this the A4?


Same goes for the Passat CC. Pointless.


Possibly the American market has something to do with it, since they only really buy saloons or estates. The hatchback has never been popular.

Personally, I think it looks pretty good and it would certainly be on my list to look at. I also think it looks better than the A4 saloon. The biggest problem I see is that Audi may have got greedy and instead of it being priced as an A4 hatch, it will be 3000 or 4000 more expensive and priced as something between an A4 and A6.
gonnabuildabuggy

JohnC wrote:
Blarno wrote:
What is the point of this car? Is it a hatch or a saloon? If it's a saloon, I can't see it offering anything over the A4. Why not just make this the A4?


Same goes for the Passat CC. Pointless.


Possibly the American market has something to do with it, since they only really buy saloons or estates. The hatchback has never been popular.

Personally, I think it looks pretty good and it would certainly be on my list to look at. I also think it looks better than the A4 saloon. The biggest problem I see is that Audi may have got greedy and instead of it being priced as an A4 hatch, it will be 3000 or 4000 more expensive and priced as something between an A4 and A6.


Me thinks you are right - hence the A5 badge.
boc70

JohnC wrote:
Blarno wrote:
What is the point of this car? Is it a hatch or a saloon? If it's a saloon, I can't see it offering anything over the A4. Why not just make this the A4?


Same goes for the Passat CC. Pointless.


Possibly the American market has something to do with it, since they only really buy saloons or estates. The hatchback has never been popular.

Personally, I think it looks pretty good and it would certainly be on my list to look at. I also think it looks better than the A4 saloon. The biggest problem I see is that Audi may have got greedy and instead of it being priced as an A4 hatch, it will be 3000 or 4000 more expensive and priced as something between an A4 and A6.


Nah, nobody's going to fall for that.....   are they?
Giant

boc70 wrote:
JohnC wrote:
Blarno wrote:
What is the point of this car? Is it a hatch or a saloon? If it's a saloon, I can't see it offering anything over the A4. Why not just make this the A4?


Same goes for the Passat CC. Pointless.


Possibly the American market has something to do with it, since they only really buy saloons or estates. The hatchback has never been popular.

Personally, I think it looks pretty good and it would certainly be on my list to look at. I also think it looks better than the A4 saloon. The biggest problem I see is that Audi may have got greedy and instead of it being priced as an A4 hatch, it will be 3000 or 4000 more expensive and priced as something between an A4 and A6.


Nah, nobody's going to fall for that..... are they?


Undoubtedly. Depressing isn't it!  
Frank Bullitt

Twelfth Monkey wrote:



Getting their mileage out of RS4 wheels, aren't they?


Ever it was thus dear chap - all those 'Sport' models earlier in this decade wearing bendy 'RS4's' (despite being 17"...)
Martin

Aren't they RS4 wheels+ (bigger)?
Nelson

just beautiful, I really do love Audi's, their styling and design is spot on lately.

Give me an RS5 version of that, the engine from the RS6 and I'd think that would become all the car iwould ever need.

I really like it.
gooner

Shouldn't it be called A4 GT? There's no point it anyway it'll be priced higher and the Avant looks much better.
Matt

It's got the front of the A5 and as seen with the cabrio being replaced by the A5 model, they obviously want the higher odd numbers to be the niche models. A5, Q5, Q7.
Alf McQueef

I can't see how a hatchback is inherently "non-premium". Americans think that. Americans think a lot of weird things.

Hopefully it drives more like an A5 than an A4 - everyone seems to think there is a big difference...

I can see myself in one of these one day...
Tim

Wasn't the Rover SD1 sometimes looked down on as it was a hatch?

I think it may be a class type thing - hatches are utilitarian and for 'common' people whereas saloons are posh.
him

TimR wrote:
Wasn't the Rover SD1 sometimes looked down on as it was a hatch?

I can remember the press saying similar things about the Ford Granada MkIII when it was launched, and if memory serves it wasn't until much later into its life (when it was known as a 'Scorpio') that they introduced a saloon version.
Martin

There was a saloon before it was renamed Scorpio, it was face lifted at the same time.  My dad had a Granada Scorpio saloon when it was a trim level.
Frank Bullitt

Bloke next door has a K-reg (I think) Granada Ghia V6 saloon of the jelly mould variety - he is a bangernomics extremist.

Much prefer hatchbacks to saloons - can't think of an instance where I don't.
Frank Bullitt

Saw one when collecting my car - it's been under 'wraps' for days but they had the cover off for 10 minutes to show a potential owner; thought I'd have a nosey...

Looks nice, rather than being a niche too far, it makes the A4 saloon superfluous.  The rear looks smart, and the boot is a decent enough shape if not very deep.  However, it has a rear parcel shelf that makes the one in the Fiat 500 look like it belongs to a Mondeo estate!  90% of it lifts with the lid, fixed at horizontal to the resting position, with a tiny bit left behind the seats.

Nice.
Racing Teatray

Apparently there's going to be an RS5 version.
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