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Dr. Hfuhruhurr Propellorhead
 My Car: pending
Joined: 22 Dec 2006 Posts: 12120
Location: Europa
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Posted: Wed Jul 01, 2009 1:17 pm Post subject: Dodges to be sold as Alfas in Europe |
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http://www.autocar.co.uk/News/NewsArticle/AllCars/241224/
However, this is the one sentence that caught my eye:
| Quote: | | Fiat and Chrysler CEO Sergio Marchionne has revealed he sees the two brands as sharing the same core identity |
Say what??????
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BeN The Motor, Singapore branch.
 My Car: Toyota Corolla View My Motor: .
Joined: 22 Dec 2006 Posts: 9011
Location: Singapore
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Posted: Wed Jul 01, 2009 1:19 pm Post subject: |
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About the smartest thing since Daewoos became Chevrolets.
Stupid.  _________________ On the other side of the world - Hurlecot de Millou
Not the same since 2008
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cbeaks1 Petrolhead
 My Car: Focus Titanium 2.0 TDCi
Joined: 18 Jul 2007 Posts: 1512
Location: Yorkshire
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Posted: Wed Jul 01, 2009 1:19 pm Post subject: |
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| Hmmm - if Marchionne thinks that Alfa and Dodge are after the same customer I fear for the merger a little. |
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Twelfth Monkey Supercharged
 My Car: Sprint Blue RS4 Saloon, Black A2 1.6
Joined: 23 Dec 2006 Posts: 6246
Location: The Fortress of Ultimate Darkness; that or the pub.
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Posted: Wed Jul 01, 2009 1:23 pm Post subject: |
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To paraphrase:
Fiat and Chrysler CEO Sergio Marchionne trotted out a feeble justification for actions that are at best expedient and at worst, crass and cynical.
Yep, that's the one... _________________ "Accident Blackspot"? These aren't accidents. They're throwing themselves into the road gladly. Throwing themselves into the road to escape all this hideousness.'
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cbeaks1 Petrolhead
 My Car: Focus Titanium 2.0 TDCi
Joined: 18 Jul 2007 Posts: 1512
Location: Yorkshire
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Posted: Wed Jul 01, 2009 1:26 pm Post subject: |
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| Alfa Avenger sounds quite cool, though its more likely to be an Alfisti going postal than a new car. |
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Mark Petrolhead
 My Car: Jaguar X-Type 2.0d Sport
Joined: 28 Jan 2007 Posts: 2302
Location: Yorkshire
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Posted: Wed Jul 01, 2009 1:30 pm Post subject: |
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Brilliant !!
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Dr. Hfuhruhurr Propellorhead
 My Car: pending
Joined: 22 Dec 2006 Posts: 12120
Location: Europa
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Posted: Wed Jul 01, 2009 1:31 pm Post subject: |
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| And an Alfa Charger would be a plug-in hybrid, presumably? |
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Gurney Turbocharged
 My Car: Town = fortwo. Country = 156 GTA
Joined: 22 Dec 2006 Posts: 4099
Location: Here be dragons.
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Posted: Wed Jul 01, 2009 1:55 pm Post subject: |
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Already rumours of using the 300 chassis for the 169 and indeed a Chrysler chassis for Alfas SUV - about the only thing that does make sense.
Better keep mine, found out it's one of just ten ever made in RHD. Last fast Alfa with an Alfa engine (lets ignore the Fiat chassis).
I can hear the gnashing and wailing on Alfaowner from here. _________________ A Gentleman: Def: A male of the species who can play the Trombone.
But refrains from doing so. |
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DaveGibson Supercharged
 My Car: Lexus IS250 SE-I Auto. Triumph TR7V8
Joined: 22 Dec 2006 Posts: 5457
Location: Worcestershire
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Posted: Wed Jul 01, 2009 2:52 pm Post subject: |
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| Am I right in thinking that the 300 chassis is from an old Merc E class? |
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Nice Guy Eddie Turbocharged
My Car: Golf Gti Edition 30 & Alfa Mito
Joined: 23 Dec 2006 Posts: 3487
Location: Farnham, Surrey
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Posted: Wed Jul 01, 2009 3:05 pm Post subject: |
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Oh dear god no!
What the hell does a Dodge have in common with Alfas. I feel rather ill. _________________
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DaveGibson Supercharged
 My Car: Lexus IS250 SE-I Auto. Triumph TR7V8
Joined: 22 Dec 2006 Posts: 5457
Location: Worcestershire
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Posted: Wed Jul 01, 2009 3:07 pm Post subject: |
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| Nice Guy Eddie wrote: | Oh dear god no!
What the hell does a Dodge have in common with Alfas. I feel rather ill. |
Crap sales figures. |
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Blarno Motorhead
 My Car: A homo's devil machine with Git Plate. Franc soon to be departed.
Joined: 22 Dec 2006 Posts: 8433
Location: The corporate whore juggernaut
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Posted: Wed Jul 01, 2009 3:10 pm Post subject: |
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I'm not seeing a problem here. Alfa at least has a fanbase over here, whereas the only Dodges I know of from the past were the Avenger and various Dodge badged Renault lorries.
I know the Al-Fisters will be having kittens, but it's tough shit. It's not up to them. _________________ Arms held out, in the Jesus Christ Pose. |
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Mark Petrolhead
 My Car: Jaguar X-Type 2.0d Sport
Joined: 28 Jan 2007 Posts: 2302
Location: Yorkshire
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Posted: Wed Jul 01, 2009 3:12 pm Post subject: |
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| DaveGibson wrote: | | Am I right in thinking that the 300 chassis is from an old Merc E class? |
No, it's a Chrysler platform using some Mercedes components.
A pretty good car it seems, though. |
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Mark Petrolhead
 My Car: Jaguar X-Type 2.0d Sport
Joined: 28 Jan 2007 Posts: 2302
Location: Yorkshire
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Posted: Wed Jul 01, 2009 3:15 pm Post subject: |
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| Blarno wrote: | I'm not seeing a problem here. Alfa at least has a fanbase over here, whereas the only Dodges I know of from the past were the Avenger and various Dodge badged Renault lorries.
I know the Al-Fisters will be having kittens, but it's tough shit. It's not up to them. |
I agree - it's not like Alfa Romeo are having much success with what they're using now. It can't get much worse, can it? |
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cbeaks1 Petrolhead
 My Car: Focus Titanium 2.0 TDCi
Joined: 18 Jul 2007 Posts: 1512
Location: Yorkshire
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Posted: Wed Jul 01, 2009 3:29 pm Post subject: |
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| It could get worse. They could draft Binky from the Dodge Calibre adverts in to push the MiTo. |
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Gurney Turbocharged
 My Car: Town = fortwo. Country = 156 GTA
Joined: 22 Dec 2006 Posts: 4099
Location: Here be dragons.
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Posted: Wed Jul 01, 2009 3:31 pm Post subject: |
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Dunno, they are doing pretty well thanks to the MiTo, up 43% last month in the UK, which probably means from selling 10 cars they sold 14!
The whole range is selling well in the EU, especially in Germany where they have just come joint second in the JD Power survey.
Some Alfisti will be annoyed at the Dodge connection some delighted that it means a return to RWD.
As long as it means the brand survives I don't mind to be honest. Can't see Lancia surviving much longer. _________________ A Gentleman: Def: A male of the species who can play the Trombone.
But refrains from doing so. |
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cbeaks1 Petrolhead
 My Car: Focus Titanium 2.0 TDCi
Joined: 18 Jul 2007 Posts: 1512
Location: Yorkshire
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Posted: Wed Jul 01, 2009 3:36 pm Post subject: |
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| To be fair it isn't like for like when you introduce a new model line like that. I don't know the breakdown for the 159 and 147 but I would guess they are pretty low. |
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"him" Turbocharged
 My Car: is 'wikkid innit' & '04 Scenic Dynamique
Joined: 30 Jan 2007 Posts: 4860
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Posted: Wed Jul 01, 2009 3:37 pm Post subject: |
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| Blarno wrote: | | ...whereas the only Dodges I know of from the past were the Avenger and various Dodge badged Renault lorries.. |
And this perhaps?
 _________________ Remember - A gym without chalk is a heath spa... |
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Blarno Motorhead
 My Car: A homo's devil machine with Git Plate. Franc soon to be departed.
Joined: 22 Dec 2006 Posts: 8433
Location: The corporate whore juggernaut
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Posted: Wed Jul 01, 2009 4:00 pm Post subject: |
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^^^^ I meant ones sold in the UK....
The Avenger was a Chrysler, though. D'oh! _________________ Arms held out, in the Jesus Christ Pose. |
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boc70 Running In
My Car: SEAT Toledo
Joined: 06 Jan 2009 Posts: 271
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Posted: Wed Jul 01, 2009 4:04 pm Post subject: |
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| cbeaks1 wrote: | | I don't know the breakdown for the 159 and 147... |
It's just this kind of stereotype reinforcing that Alfa can do without... |
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cbeaks1 Petrolhead
 My Car: Focus Titanium 2.0 TDCi
Joined: 18 Jul 2007 Posts: 1512
Location: Yorkshire
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Posted: Wed Jul 01, 2009 4:12 pm Post subject: |
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| Gurney wrote: | Dunno, they are doing pretty well thanks to the MiTo, up 43% last month in the UK, which probably means from selling 10 cars they sold 14!
The whole range is selling well in the EU, especially in Germany where they have just come joint second in the JD Power survey.
Some Alfisti will be annoyed at the Dodge connection some delighted that it means a return to RWD.
As long as it means the brand survives I don't mind to be honest. Can't see Lancia surviving much longer. |
Alfa sold 683 in May.
Dodge are having a terrible year - down 60% YTD May. |
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Racing Twin-charged
 My Car: Z1, 135i Coupe and E500.
Joined: 09 Jan 2007 Posts: 9647
Location: Work
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Posted: Wed Jul 01, 2009 5:18 pm Post subject: |
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"Alfa is the European muscle car"........you WHAT?
Since when - please, somebody name an Alfa muscle car - not even the GTAs come close to being muscle cars. _________________
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Mark Petrolhead
 My Car: Jaguar X-Type 2.0d Sport
Joined: 28 Jan 2007 Posts: 2302
Location: Yorkshire
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Posted: Wed Jul 01, 2009 6:02 pm Post subject: |
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| The whole deal makes me think of the Alfa Romeo Arna.... |
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TimR Supercharged
 My Car: Fiat Coupe Turbo, BMW E39 M5
Joined: 22 Dec 2006 Posts: 5090
Location: On the hard shoulder
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Posted: Wed Jul 01, 2009 8:08 pm Post subject: |
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| Blarno wrote: | ^^^^ I meant ones sold in the UK....
The Avenger was a Chrysler, though. D'oh! |
And before that it was a Hillman (with a well deserved reputation for ropey handling ).
I can't see Alfa selling something that's in the current Dodge lineup as an Alfa but if they jointly develop, say, a 166 replacement on the 300 platform what's the problem?
They're unlikely to take a Dodge Avenger, rebadge it as an Alfa and sell it as the 147 replacement are they. |
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ALF Supercharged
 My Car: A4 Avant 2.0T S-Line
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Location: Winchester
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Posted: Wed Jul 01, 2009 8:28 pm Post subject: |
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| Oh dear - I can't see the point of this at all, and there is precisely zero synergy between the products or the brands. Fiat are doing well financially (comparatively) - difficult to imagine how Dodge persuaded them to do this... |
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TimR Supercharged
 My Car: Fiat Coupe Turbo, BMW E39 M5
Joined: 22 Dec 2006 Posts: 5090
Location: On the hard shoulder
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Posted: Wed Jul 01, 2009 8:37 pm Post subject: |
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| ALF wrote: | | ...difficult to imagine how Dodge persuaded them to do this... |
Hasn't there been a lot of talk for the past 5 years or so of Alfa wanting back in the North American market?
This would give them a helpful leg up. They've already got their name well known over there by buying into Dodge and they'll presumably get a ready made dealer network to sell their own products through - lets hope they don't screw that up by retaining piss poor dealers as has happened here.
Since Alfa appear to consider themselves as a BMW alternative the US must be a big draw as BM appear to sell very well over there and according to Hollywood there are plenty of Americans who still consider themselves as Italian.
Even if they don't actually sell Alfa branded cars the 149 will presumably get Americanised and have Dodge badges slapped on it and sold over there. |
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gonnabuildabuggy Turbocharged
 My Car: E36 328 & '90 Golf GTI for a while
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Posted: Wed Jul 01, 2009 9:54 pm Post subject: |
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| "him" wrote: | | Blarno wrote: | | ...whereas the only Dodges I know of from the past were the Avenger and various Dodge badged Renault lorries.. |
And this perhaps?
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Ah yes, the new Alfa 167, a classic italian design.
Well made though seeing the punishment it seemed to take on screen. _________________ Aint no substitute for cubic inches. |
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DaveGibson Supercharged
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Location: Worcestershire
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Posted: Wed Jul 01, 2009 11:15 pm Post subject: |
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| In my youth, in the UK, Dodge (with the equivalent Karrier) was a commercials brand owned by Rootes Group. You could always hear them before you saw them because of the noise from their twin-stoke opposed piston diesel engines. |
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Grampa Petrolhead
My Car: 2006 Mini Cooper 2007 Astra VXR 1962 Morris Minor
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Posted: Thu Jul 02, 2009 5:07 pm Post subject: |
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Could be worse - remember the Nissan (or was it Datsun then?) Cherry / Alfa thing?
Alfa looks and dynamics coupled with Nissan build and reliability could have made a good car, but the silly sods did it the other way round. _________________ Andrew L |
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Gooner Turbocharged
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Joined: 23 Dec 2006 Posts: 3240
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Posted: Fri Jul 03, 2009 7:44 pm Post subject: |
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Could be great but could be a disaster. Considering Alfa's options right now it's probably well worth them finding out. The way I see it, Alfa have better engines and better styling but Chrysler have the American dealership network Fiat have been dreaming of for years. With Americans going 'off their home brands, a fresh 'new' euro brand with a stylish car like the MiTo could be smash hit stateside. Chrysler/Dodge do not do as badly in Europe as their UK sales figures suggest and Fiats common-rail diesel engines would give them even more appeal than their current engines which appear to be from the VW seconds bin, as would their small turbos - VW would never give them a 1.4 TSI.
Marchione seems to have got nearly everything right in the last few years so I'm willing to give him the benefit of the doubt on this one. _________________
- Insert clever and/or amusing quote here - |
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Frank Bullitt Turbocharged
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Posted: Sat Jul 04, 2009 8:20 am Post subject: |
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What a shit idea. _________________ Shame your mind don't shine like your possessions |
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